Target offers up pink iPod shuffle Special Edition

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Leiterfluid @ Sep 26th 2007 6:32PM

I would argue that every dollar that "cuts into their own profits" is tax-deductible. So it's not really cutting into their bottom line all that much, now is it.

Am I cynical? Absolutely. I applaud Apple, Target, and other for giving money to worthy charities, regardless of motives. But expecting something in return for "donating" money to a charity misses the point of charity altogether. The problem isn't with Apple giving money to Breast Cancer research for each pink iPod sold. The problem is that "charity" has become a business model whereby people expect to get something for their "donation."

That, and Breast Cancer awareness has been so over-marketed, that you can't walk into a store without seeing that damned pink ribbon. It's like the Shrek and Star Wars of charities. What's next? Action Figures?

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