The thing is that they're agreeing to cut into their own profits to support a charity, and in return MAY sell more units.
Yes, the breast cancer society would do great with a $80 check, but then the person sending it gets nothing. What this really amounts to is people buy an iPod shuffle at the normal price, and then feel good about themselves for supporting a charity in the mean time. If you asked them to write a $15 check most of 'em wouldn't, but you can bet no one thinks twice about spending $0 extra to donate to a charity (unless, of course, they think they're exploiting the sick).
Kind of a negative spin you've put on what turns out to be a very positive thing (and is regularly done). What does that say about you?
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The thing is that they're agreeing to cut into their own profits to support a charity, and in return MAY sell more units.
Yes, the breast cancer society would do great with a $80 check, but then the person sending it gets nothing. What this really amounts to is people buy an iPod shuffle at the normal price, and then feel good about themselves for supporting a charity in the mean time. If you asked them to write a $15 check most of 'em wouldn't, but you can bet no one thinks twice about spending $0 extra to donate to a charity (unless, of course, they think they're exploiting the sick).
Kind of a negative spin you've put on what turns out to be a very positive thing (and is regularly done). What does that say about you?