Target offers up pink iPod shuffle Special Edition

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paul34 @ Sep 26th 2007 5:17PM

Nope, they're doing it by saying "hey, buy my product... and I'll give a very small donation to a charitable organization!"

It encourages purchases because people want to help the foundation; instead, they could just donate to the foundation, helping them a lot more, and not add to a company's bottom line.

Do you see what I'm talking about? They use this to help sell more shuffles.

There is another way of looking at it. It's good if you were planning to buy a shuffle anyway.

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