Zegna Sport integrating ElekTex controls in Bluetooth iJACKET

If you're fairly confident that you've seen an iJacket from Zegna before, you'd be right, but the case-sensitive iJACKET is upping the ante by including Bluetooth along with Eleksen's ElekTex smart fabric controls. Dubbed "communication clothing," the coat will reportedly enable users to "use their cellphone and simultaneously listen to music on their iPod," which is sure to result in quite a few incomprehensible conversations. Nevertheless, wearers will be able to mange both their handset and DAP through a "sleek control embedded in the jacket sleeve," and you can even expect the music volume to decrease when you receive an incoming call. Of course, all these luxuries won't come cheap (especially on a Zegna), but even we think "starting at $1,700" is a bit extreme.

[Mutt @ Aug 22nd 2007 1:27PM]

Considering it's a Zegna jacket, the electronics are probably solid gold wiring with a champagne-infused liquid cooling system. $1700 is cheap for Italian luxury, that's on the lower end of the stuff in their 5th Ave store.

[artifex @ Aug 22nd 2007 1:31PM]

for that price I want bonephones, too. Honestly, not wearing headphones at all looks better.

[ajbrady @ Aug 22nd 2007 1:39PM]

iJacket? Did anyone actually say that out loud before they named the product?

"Zegna is proud to announce...iJacket!" Too rich.

[jsq @ Aug 22nd 2007 1:40PM]

Prada Sport, FTW.

[nih @ Aug 22nd 2007 1:49PM]

I wear my nano on a shortened armband like a watch, and I get all this functionality. It's actually kind of convenient and unobtrusive once you get used to it.

[chuck @ Aug 22nd 2007 2:16PM]

scottevest.com has been doing these for years. mine costs $200. but hey, it's a Zegna - morons _will_ pay ;-)

[Adam @ Aug 22nd 2007 2:41PM]

No feakin' way I'm paying $1700 for a jacket with mange....

[Mandarin @ Aug 22nd 2007 3:03PM]

Perfect! Getting mugged for your ipod in style! Next time, learn to use your ears while walking in public.

[roberto @ Aug 22nd 2007 3:32PM]

"and you can even expect the music volume to decrease when you receive an incoming call" - wow

[Jman196 @ Aug 22nd 2007 5:18PM]

Can we get rid of the fucking "i" at the beginning of every damn word? It fucking innoying.

[Beamey @ Aug 22nd 2007 7:14PM]

i see that it really bothers you

[luki @ Aug 23rd 2007 7:07PM]

iKnow.. it bothers me too..

[Marshall @ Aug 23rd 2007 1:04AM]

Buy a Burton (www.burton.com) Audex jacket and get the same features for $1100 less.